Teacher Branding

Teacher Branding

Posted on January 15, 2014. Filed under: Teacher Branding |



Welcome to 2014 and the world of Branding! Lately the word Branding has been appearing in relation to classroom teachers, specifically new teachers. After several hours of research, here is what I have learned.

Entrepreneur Magazine states the following: “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.”


Right about now you are probably asking yourself, what does Branding have to do with me?

In today’s economic climate where budget cuts and pink slips have become the norm, getting a teaching job has become extremely difficult. There are fewer job and more qualified applicants at every turn. Branding can set you apart from the other applicants and hopefully, get the teaching job you really want. Interested, read on…

When you are looking for a teaching job, very often the search committee will be comprised of an administrator, district superintendent, teachers, and parents who would be considered your customers.

It is also important to note that as teachers our areas of expertise include specific content area knowledge, and pedagogical knowledge. Each teacher brings his or her own unique experience, creativity, ideas and skills to the classroom. With this in mind, you need to start thinking about what makes you unique and stand out among other qualified teachers?  Try to answer the following questions:

1.  What do you do well in the classroom?

Are you an expert in any specific content area

or domain?  Are you an expert with differentiating

the curriculum? Are you an expert with technology?

2.  What evidence do you have to support these strengths?

Can you share assessment results? Parent letters?

Student work? Observation reports?

3.  What outside interests can you bring to the classroom?

Are you an artist? Musician? Athlete? Hobbies and


4.  What will your brand stand for?

Once you determine your area of expertise it will

become your Brand. For example, if your area of

expertise is English Language Learners, then that

will become your Brand.

5.  How will you let others know about your Brand?

Resumes, cover letters and portfolios are just some ways to let others know, but in today’s world you need to consider creating an online presence with your own website, e-portfolio, and/or professional blog. You may also want to create a personal learning network (PLN) on Twitter to promote your Brand and join with others who have similar expertise.

6What will you do to build your expertise and Brand? Attend workshops? Enroll in several classes? Attend and present at conferences?

My research has given me a better understanding of Branding and more to learn about.  I am by no means an expert, but I would like to hear from anyone who would like to share their brand or offer some suggestions for new teachers to learn more about Teacher Branding. Please leave your comment below. Thanks

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